Sirius Design collaborated with CISA’s communications department to rebrand the marketing campaign for their annual Field Notes storytelling program. The logo and promotional materials were provided in both English and Spanish. Click here or scroll to the bottom of this page to learn more about CISA.
The goal was to develop a logo that visually represented the storytelling event as it relates to food and farming. Variations were developed to showcase icons depicting a microphone, spoon and shovel. Some options only include the microphone or the microphone and shovel.
Social media graphics
There is still more to come! Once the recruiting period ends we will be creating social media graphics targeting attendees and a program for the in-person event. The plan is to create a single page program with a QR code that leads to a complete digital version to significantly reduce paper waste.
Who is CISA?
Community Involved in Sustaining Agriculture (CISA) strengthens farms and engages the community to build the local food economy.
CISA is a non-profit, 501(c)3 organization that began over 30 years ago. Thousands of people in the region have contributed to their success and impact. More than 250 farms participate in programs, and the number of residents who are committed to supporting local agriculture grows every day.
What do they do?
Their Be a Local Hero, Buy Locally Grown® program, the longest-running agricultural buy-local campaign in the country, connects farmers and the community, improving farm business viability and enhancing the quality of life for residents across the region. Additional programs include Senior FarmShare, technical assistance for farms and food businesses, and research and support for local food and farm businesses of all kinds, including processors, distributors, and producers of value-added products like jams, cheeses, and pickles.
Where are they located?
CISA is based in South Deerfield, Massachusetts and works with a variety of agriculture and food related businesses and individuals throughout the three counties of the Connecticut River Valley of western Massachusetts.