Branding project with guidelines on how to use the new logo
Private executive coach and author Martha Brown was in need of a revised branding concept to coincide with the launch of her first book. Sirius Design partnered with a public relations and digital communications firm out of Boston on this project. Click here or scroll to the bottom of this page to learn more about Martha Brown Executive Coaching.
The client was provided with multiple versions of the logo for various applications as well as visual identity guidelines to help maintain consistency and develop a recognizable brand.
Martha offers executive coaching to ambitious, high-performing professionals to help them realize their ultimate potential. The new logo reinforces her mission through a visual that is simple yet compelling. The design relied partially on the book cover with an alternate version of sun rays. The rays can also be interpreted as a speedometer suggesting moving forward or a compass rose to help clients find their way.