Down to Earth Summer Conference & Trade Show: overview

This project included various promotional materials and branding for MNLA’s annual summer event.

Massachusetts nursery and landscape association down to earth summer conference logo

The goal was to show the fun to be had while learning from industry professionals and networking with peers. The event tagline “Fire & Ice” was used to encourage landscape professionals to attend and learn more about the hottest new industry trends while “chilling out” with their peers.

Massachusetts nursery and landscape association down to earth summer conference social media post
Massachusetts nursery and landscape association down to earth summer conference social media post
Massachusetts nursery and landscape association down to earth summer conference social media post
Massachusetts nursery and landscape association down to earth summer conference social media post

Social media posts

A great creative opportunity to generate attention grabbing graphics with minimal details about early bird savings, speakers, live demonstrations and the fourth annual container competition. 

Massachusetts nursery and landscape association down to earth summer conference exhibitor flyer
Exhibitor brochure advertising sponsor and vendor opportunities
Massachusetts nursery and landscape association down to earth summer conference attendee flyer
Attendee brochure interior page featuring hands-on demonstrations and container challenge details

Event flyers and other digital marketing

Promotional materials for exhibitors, sponsors and attendees were mostly informational but provided worthwhile snippets of information to share in promotional emails and social media posts that pointed people back to the website to learn more.

The event continues to be a huge success with hundreds of attendees annually!

Massachusetts nursery and landscape association down to earth summer conference event web page
Event web page with event overview, highlighted sponsors and online registration function.
Massachusetts nursery and landscape association down to earth summer conference event eblast
Mailchimp eblast advertising event

This annual event encourages green industry professionals to come together after the heat of the season to network with colleagues, learn more about the ever-changing industry through educational sessions with speakers from around the country, compete in the Battle of the Container Garden Designers, celebrate new Massachusetts Certified Horticulturists through MNLA’s MCH program and most of all HAVE FUN!