Down to Earth Summer Conference & Trade Show: overview
This project included various promotional materials and branding for MNLA’s annual summer event.
The goal was to show the fun to be had while learning from industry professionals and networking with peers. The event tagline “Where everything is possible & pigs do fly!” was used ironically to express disbelief in the number of educational opportunities available at a single, one-day event with speakers from across the country.
Social media posts
A great creative opportunity to generate attention grabbing graphics with minimal details about early bird savings, speakers and the container competition.
Event flyers and other digital marketing
Promotional materials for exhibitors, sponsors and attendees were mostly informational but provided worthwhile snippets of information to share in promotional emails and social media posts that pointed people back to the website to learn more.
The event continues to be a huge success with hundreds of attendees annually!
This annual event encourages green industry professionals to come together after the heat of the season to network with colleagues, learn more about the ever-changing industry through educational sessions with speakers from around the country, compete in the Battle of the Container Garden Designers, celebrate new Massachusetts Certified Horticulturists through MNLA’s MCH program and most of all HAVE FUN!